Ritzen's aspiration reflects the need for monumental action against climate change, believing this generation requires an extraordinary symbol to inspire immediate and lasting action.
The landmark is envisioned not merely as a structure but as an immersive hub for sustainability education, showcasing "climate heroes" and integrating accessible green initiatives.
Ritzen hopes this ‘New World Wonder’ will engage the public, evoking awe and inspiring both hope and long-term behavioral shifts towards sustainability.
Shift aims to create a lasting impact on climate consciousness, with a financial roadmap aligned to ensure that their ambitious vision can be brought to fruition.
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