Braze's new offerings signal a confidence in their platform's ROI; they believe that a taste of their product will lead to stronger, paying customer relationships.
The Braze for Startups initiative provides four months of free access aimed directly at venture capital-backed companies, showcasing a model that encourages growth without upfront investment.
By coupling free usage with supportive onboarding, Braze demonstrates a strategic approach to customer engagement, potentially increasing their customer base sustainably.
Competitors may feel pressure to match Braze's new offerings as the market shows a clear trend towards substantial freemium models, making it a competitive playing field.
Collection
[
|
...
]