"Earning extra cash to keep up with rising costs as well as monetising a skill or hobby were the main drivers for the trend, both at 33% among respondents."
"The annual Start Up Ambition Report has seen incremental rises in the nation's appetite to start a business, but this year's rise is the highest yet as nearly half of UK adults consider entrepreneurship for 2025."
"62% of Gen Z and millennials, especially those aged 18 to 30, are considering starting a business in the next year, demonstrating a strong entrepreneurial spirit among younger generations."
"Daniella Conway's journey highlights the real-world challenges and motivations for aspiring entrepreneurs, mixing innovation with personal necessity in her travel platform, TRVLR."
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