Tesla is struggling significantly in Europe, with sales drops exceeding 50% in major markets like France, the UK, and Sweden. Factors contributing to this decline include a lack of new and appealing products compared to rising competition from Chinese and European brands. CEO Elon Muskâs controversial political affiliations have also impacted the brand's image negatively. Despite an overall rise in the UK electric vehicle market, Tesla's sales fell drastically by 62% in April 2025, highlighting its ongoing challenges.
Tesla's sales have plummeted by over 50% in several European nations, reflecting a significant decline in dominance amidst stiff competition from Chinese and local brands.
The brand's troubles are attributed not only to an aging product portfolio and competition but also to CEO Elon Musk's controversial political stance, which has alienated consumers.
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