The IAB Europe report reveals that sustainability is a major priority for the digital advertising industry in 2025, ranking just behind measurement challenges. Measuring greenhouse gas emissions has seen progress, with 50% of businesses now evaluating their digital product emissions, up from 25% in 2024. While investment in sustainability is increasing, challenges persist due to a lack of industry standards and educational resources, suggesting the necessity for a multi-faceted approach to enhance environmental sustainability across the sector.
This year’s findings reflect an increased recognition among companies in the digital marketing sector that sustainable practices are integral to their long-term viability and operational strategies.
While financial limitations were once a major barrier, the report indicates a growing commitment to sustainability as evidenced by rising investments and a stronger focus on setting Science-Based Targets.
#sustainability #digital-advertising #environmental-governance #diversity-equity-inclusion #emissions-measurement
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