Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for PublishersChannel 4 launches emissions measurement tool, promoting sustainability in advertising.Bluesky improves referral tracking for better measurement of social media traffic.Perplexity AI aims for $18 billion valuation with new funding initiatives.
IAB Europe Releases Latest Annual State of Readiness ReportSustainability in digital advertising remains a top challenge, emphasizing the industry's ongoing commitment to reducing carbon footprints.