#emissions-measurement

[ follow ]
fromExchangewire
2 months ago

Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers

Channel 4 has introduced a pioneering emissions measurement tool, allowing advertisers to access digital campaign emissions data, aiming to minimize carbon impact and support sustainability efforts.
Marketing tech
Europe news
fromExchangewire
3 months ago

IAB Europe Releases Latest Annual State of Readiness Report

Sustainability in digital advertising remains a top challenge, emphasizing the industry's ongoing commitment to reducing carbon footprints.
[ Load more ]