Google ran a test removing news content from search results for 1% of users across eight European markets for 2.5 months, concluding that the value of news to its advertising model is nearly negligible. This experiment is particularly relevant due to European copyright regulations that require payment to news publishers for content reuse. Google aims to leverage these findings in negotiations with publishers, yet faces scrutiny and regulatory challenges, especially in light of past antitrust fines and ongoing oversight by authorities in Germany and France.
Google's experiment removing news from search results for a subset of users suggests that news content offers negligible value to Google's ad revenue, impacting negotiations with publishers.
The tech giant's test aimed to assess the value of news in response to European copyright law, demonstrating that publishers may overestimate the worth of their journalism.
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