As climate disasters escalate, dependence on technology for solutions, like carbon capture and geo-engineering, is increasing. However, there's a concern about "optimism bias," wherein potential benefits overshadow the associated challenges and costs. A 2022 Nature essay critiques the overhyping of these technologies, especially regarding EVs that don't address harmful extraction processes of necessary minerals. A more effective climate innovation focuses on rethinking operations and product design, which can significantly influence a product's environmental impact, with studies indicating that 70%-80% of this impact is determined at the design phase.
Sustainability must start with product design; 70%-80% of a product's environmental impact is determined during the design phase.
Many climate technologies are overhyped and often ignore associated challenges and costs, leading to an optimism bias.
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