Impact Plus has released a comprehensive guide aimed at helping brands minimize the carbon footprint of their digital advertising campaigns. Titled 'Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale,' the guide features checklists that enable advertisers to assess and lower their emissions without harming marketing efficacy. In light of the alarming contribution of online ads to global greenhouse gas emissions, which exceed those of the aviation sector, this resource is essential for brands striving to meet their sustainability goals by reducing their carbon output by 43% by 2030 as outlined in the Paris Agreement.
Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental impact of their online ads.
The new guide, 'Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale,' provides advertisers with easy-to-follow checklists to evaluate, reduce, and manage the carbon impact of their digital advertising.
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