A new three-year agreement has been reached with Barclays to remain the title sponsor of the Women's Super League and Women's Championship, valued at approximately £15 million annually, doubling the previous deal. This marks a pivotal moment for the Women's Professional Leagues Limited (WPLL), as it signifies their first major contract under the new management. The existing deal will conclude at the end of this season, showcasing a notable growth for sponsorship in women's football.
Nikki Doucet, chief executive of WPLL, emphasized the significance of Barclays' ongoing partnership, stating, 'Barclays has been a leading light when it comes to supporting women's football... This record multi-year investment demonstrates long-term commitment and is important because it provides positive endorsement and increased support for what we are trying to accomplish.' This reflects the importance of financial backing in advancing women's sports.
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