Many of the biggest clubs in the Women's Super League have joined a trial that will allow supporters to drink alcohol in the stands during the 2025-26 season. This follows a previous trial in lower leagues that demonstrated strong support from fans, with 66% of 51,000 spectators in favor. Holly Murdoch, the WSL Football COO, indicated that this initiative is part of a strategy to enhance the matchday experience, with no reported safety issues or changes in fan behavior during the trial.
The expansion of the Women's Super League to 14 teams aims to create a more competitive environment, allowing clubs greater flexibility in losing matches without detrimental effects on their title ambitions.
"When you're announcing your first squad, nothing is ever straightforward, but when I started watching games and seeing the experience, the decision-making that she'll bring to this team, it was an easy decision after that."