More than half of Premier League clubs (57.9%) rely on casino or gambling brands for their front of shirt sponsorship, risking a loss of £126.65m when banned.
The eleven Premier League clubs using gambling brands for sponsorship could lose over £126m in annual revenue amidst new regulations against casino advertising.
Premier League clubs are projected to generate £428.15m in sponsorship this season, with 29.6% from casino and gambling brands catering to 11 clubs.
OLBG's analysis indicates that Betway’s sponsorship of West Ham is the most lucrative, valued at approximately £63.78m, highlighting financial reliance on gambling brands.
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