Tottenham Hotspur has become the most-followed Premier League club on TikTok, surpassing the expected giants like Manchester United, Liverpool, and Manchester City. With 38.5 million followers, Spurs outpace City by over eight million. The club has successfully tapped into the Gen Z audience, who are avid TikTok users, by employing a distinctive social media strategy. Content such as the popular #WeeklyWithSpurs series features candid and authentic glimpses into players' lives, contrasting the more polished approach often taken by other elite clubs. This strategy has proven effective in enhancing their online presence and engagement.
It's easy for elite Premier League clubs to produce polished content, but Spurs thrive by showing authentic, raw moments from players' lives and training.
Tottenham Hotspur leads TikTok among Premier League clubs by leveraging a unique content strategy that appeals specifically to the Gen Z demographic.
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