Retailers are adapting their catalogs to smaller sizes to save on postage and paper costs, with many opting for compact editions this holiday season.
The mailing of catalogs has decreased by about 40% from 2006 to 2018, highlighting changing consumer behaviors and technological advances.
Despite declining numbers, catalogs remain relevant in the e-commerce era, as retailers utilize them strategically to attract consumers.
Recent postal rate increases have prompted retailers to switch to smaller catalogs or postcards to reduce expenses while still reaching customers.
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