Last year marked a turning point for holiday gifting as 1 in 4 people planned to include cannabis in their celebrations, with a significant rise expected in 2024.
Gen Z and Millennials are driving the trend for cannabis gifting, with 78% planning to include it in their holiday plans compared to only 56% of Gen X and Boomers.
When gifting cannabis, it's essential to ensure the purchase is made from a regulated source since it cannot be sourced from personal stock like alcohol.
Consider the recipient’s experience level with cannabis and start with low-dose or CBD-dominant products to ensure a considerate gift.
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