George Chen stated, "Establishing our first Asia Live in the heart of Silicon Valley is a natural progression from our success with China Live, as we expand our culinary focus to encompass the broader Asian continent." This highlights the ambition behind Asia Live, aiming to showcase a wider array of Asian cuisines.
In reference to their previous work, Chen added, "We transformed perceptions of Chinese cuisine in America by highlighting the rich diversity of Greater China's regional flavors, and now we aim to broaden that perspective to all of Asia." This illustrates their mission to expand culinary horizons.
Asia Live will feature a diverse restaurant menu, retail marketplace, and interactive experiences, emphasizing an immersive exploration of Asian cuisines, as noted by Chen.
DMARCstudio, which designed the China Live flagship, will transform the former iChina space into Asia Live, featuring sushi, robata stations, tandoori ovens, and plans for a rooftop terrace.
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