McDonald's has launched its McValue platform, which introduces a range of menu items priced between $2.39 and $3.79, featuring a buy-one-get-one option for only $1.
The new McValue menu replaces the previous $1 $2 $3 Menu and includes a variety of breakfast and lunch items excluding beverages, emphasizing diversity and value.
With its McValue menu, McDonald's also promotes exclusive deals via its app and local franchise deals tailored to different locations, enhancing customer engagement.
The McValue target prices align closely with McDonald's ongoing $5 Meal Deal, which showcases the competitive landscape of value-driven offerings in the fast food industry.
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