Keir Starmer, the UK Prime Minister, criticized Ticketmaster's dynamic pricing as 'depressing,' highlighting the urgent need for regulatory review due to fan complaints about high prices.
Lara Wolters, a Dutch member of the European Parliament, criticized dynamic pricing, stating it benefits big ticketing platforms while fans are priced out, calling the system soulless.
Ticketmaster defends its dynamic pricing model as similar to hotel and airfare pricing, asserting that prices are determined by artists and their management.
A spokesperson from the CMA emphasized that businesses must adhere to consumer protection laws, ensuring fairness and transparency in their pricing practices.
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