The TCF, which is used by the majority of European publishers, was found to be invalid by the Belgian data protection authority - yet allowed to continue under appeal.
More importantly, IAB Europe is now officially considered to be a joint data controller for the TCF. Joint controllership means IAB Europe is, at least in theory, liable for fines levied against publishers or ad tech companies using the TCF.
#iab-europe #transparency--consent-framework #european-court-of-justice #data-protection #digital-advertising
[
add
]
[
|
|
...
]