#transparency--consent-framework

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AdExchanger
2 months ago
EU data protection

The TCF Is Under Fire - But When Is It Not?; A Fingerprint By Any Other Name | AdExchanger

The IAB Europe's Transparency & Consent Framework (TCF) has faced legal challenges but continues to operate under appeal.
The European Court of Justice clarified that the TCF's consent string is personal data, making IAB Europe a joint data controller liable for fines. [ more ]
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