Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost ecommerce risks | TechCrunch

Shein, the Chinese fast fashion and e-commerce giant, faces scrutiny from the EU's Consumer Protection Cooperation Network regarding compliance with consumer protection directives. The European Commission expressed concerns over the influx of low-value goods, raising safety and environmental issues. Reportedly, 96% of tested products on platforms like Shein do not comply with EU safety standards, prompting lawmakers to consider comprehensive measures to address the risks posed by unsafe imports. With 12 million parcels of low-value consignments entering the market daily, the challenge is significant, highlighting urgent consumer protection and regulatory needs.

The EU warns that a 'tsunami' of cheap imports, often unsafe, is overwhelming the market, with up to 96% of products failing to meet standards.

Michael McGrath stated, 'the evidence is clear - up to 96% of products tested... are not fully compliant with our rules and our safety standards.'

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