Meta is facing backlash from the European Consumer Organisation (BEUC) regarding its pay-or-consent model, which allegedly violates EU laws and the Digital Markets Act. Concerns include consumer confusion and pressure towards opting for ads. Despite updates to the model aimed at compliance, including reduced fees for non-ad options, BEUC describes these as merely cosmetic, stating users lack a genuine choice and urging swift action from regulatory authorities to protect consumer rights.
"In our view, the tech giant fails to address the fundamental issue that Facebook and Instagram users are not being presented with a fair choice and is making a weak bid to argue it is complying with EU law while still pushing users towards its behavioral ads system."
"It is important for consumer and data protection authorities and the European Commission to quickly investigate Meta's latest policy and, if needed, take immediate and effective measures to protect consumers."
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