LinkedIn plans to stop using users' age, gender, and interests for targeted ads without consent by 22 January 2025, as part of changes required by EU regulations.
Felix Mikolasch from Noyb noted that LinkedIn's changes only partially comply and emphasizes the necessity for explicit user consent for all personalized advertisements.
Maryant Fernández Pérez from BEUC stressed that authorities must investigate LinkedIn’s compliance with GDPR and advocated for user control over their own data for advertising purposes.
Despite the fine and adjustments, a LinkedIn spokesperson claimed the company has always been compliant, indicating a complex landscape of data privacy interpretations.
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