Meta is responding to legal pressure in the EU by changing its ad targeting practices to offer users less personalized ads, using only basic demographic data.
The adtech giant is rolling out an offer to display 'less personalized ads' that rely on minimal data points like age, location, and gender, moving away from invasive tracking.
Meta's recent shift in ad practices is a reaction to both the tightening regulatory framework of the Digital Markets Act and the potential fines for non-compliance.
Despite these adjustments, it remains uncertain if the changes will meet the EU regulators’ standards as investigations into Meta's practices under the DMA and GDPR continue.
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