The European Commission preliminary findings indicate that Meta's pay or consent advertising model breaches the Digital Markets Act by not providing users with an option to use a service with less personal data for personalized ads.
If Meta fails to address the issues, the EC can fine up to ten percent of its total worldwide turnover, potentially increasing to 20 percent for repeated violations.
Margrethe Vestager emphasizes empowering users to control their data and access less personalized ad experiences to comply with the DMA.
Meta's representative highlighted that their subscription for an ad-free experience aligns with the European court's direction and DMA requirements.
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