"There is still confusion around privacy requirements in digital advertising. Some tech platforms have been accused of using privacy as a justification for anti-competitive measures, while independent ad tech providers sometimes sell products and practices with questionable legal compliance. Adding to regulatory certainty will allow the industry to more consistently uphold and protect consumer rights," said Mattia Fosci, CEO at Anonymised. "This certification scheme aims to apply UK GDPR requirements to ad tech products in a way that creates a regulatory level-playing field for all market participants, from startups to the big platforms."
"ISBA welcomes this groundbreaking initiative as a significant step towards creating a more trustworthy and efficient digital advertising ecosystem. By establishing clear privacy standards and a level-playing field for all market participants, the certification will facilitate compliance and enhance consumer trust in advertisements across the UK."
Collection
[
|
...
]