"You may see more smiles next time you walk into a Target. That's because the big box retailer is hoping to provide an "elevated" customer experience with it's new "10-4" policy, requiring staffers out on the floor to smile, wave, and welcome customers within 10 feet-and greet those just 4 feet away, USA Today reported. Fast Company has reached out to Target for comment."
"Target's early 2025 Black Friday sales first dropped the first week in November and continue this month online, with week-long deals every Sunday through December 24. Looking ahead, Target's official Black Friday sale drops online on Thanksgiving day, Thursday, November 27 and in-store on Friday, November 28, ending on Tuesday, December 2. Shares of Target ( NYSE: TGT) were up nearly 1% in midday trading at $91.40."
Target is implementing a "10-4" policy that requires floor staff to smile, wave, and welcome customers within 10 feet and actively greet those within 4 feet. The policy aims to create an elevated customer experience ahead of the holiday shopping season. Target launched early 2025 Black Friday sales online with week-long deals through December 24, and will run its official online sale on Thanksgiving Day and in-store on Black Friday. The company beat Q2 revenue expectations but reported declines in store and online traffic and announced an 8% corporate workforce reduction.
Read at Fast Company
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