Sonny's BBQ is advancing its franchise growth strategy by appointing key executives to its leadership team in 2025. Matt Zeiger has been appointed as Chief Financial & Development Officer, with extensive experience from Yum! Brands and Quality Restaurant Group. Debbie Pirone joins as Director of Training & Operations Support, and Eric High takes on the role of Director of Franchise Relations. These appointments reflect a commitment to smart growth, operational consistency, and franchisee success, aiming to position Sonny's BBQ for future expansion in the fast-casual dining market.
Matt brings an impressive 25 years of exceptional financial and operational experience to our team, which will be instrumental in scaling Sonny's BBQ for the future.
The recent leadership hires at Sonny's BBQ, including Matt Zeiger, Debbie Pirone, and Eric High, are aimed at driving growth and enhancing franchisee success.
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