"Pacsun's commitment to building a creator-driven community has enabled the Gen Z -focused retailer to forge deeper connections with its audience through co-created campaigns with emerging creatives and an open-source study on youth culture. This community now also powering Pacsun's new app called PS Community Hub. PS Community Hub breaks away from traditional retail apps or loyalty programs by uniting social, commerce, and culture into a single co-creation platform. The hub offers creators tools for content publishing, personal brand building, and monetization through affiliate commissions."
""The creation of PS Community Hub demonstrates Pacsun's purpose-driven retail strategy, putting creators and our youth community at the heart of our plan to fuel sustainable growth, cultural relevance, and innovation in retail," said Pacsun CEO Brieane Olson. "Our deep generational listening and Insights from the Pacsun Youth Report have been instrumental in shaping this initiative, ensuring that we address the evolving needs and aspirations of our young consumers and remain at the forefront of technology and social commerce." Everyday consumers can contribute to the hub as well."
Pacsun built a creator-driven community to strengthen connections with Gen Z through co-created campaigns and an open-source study on youth culture. That community powers PS Community Hub, an app that merges social, commerce, and culture into a co-creation platform rather than a traditional retail app or loyalty program. The hub supplies creators with content publishing tools, personal brand-building features, and affiliate monetization, plus a growth path to increase exposure and access opportunities like co-creating capsule collections. Everyday consumers can collaborate, share content, join immersive experiences, and participate in social shopping. AI will support content review, personalization, customer service, and analytics.
Read at Sourcing Journal
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