Tim Sorenson's appointment as head of New American Funding's southwest division is significant for the company's growth. Reporting to Tony Blodgett, Sorenson's focus will include implementing recruiting initiatives to drive sales and enhance customer experience. He has extensive experience, including a role as divisional executive vice president at Rate, where he led operations in multiple states. Sorenson aims to attract and develop top performers in the industry while the company boosts its retail presence and launches a marketing campaign targeted at first-time homebuyers.
Tim Sorenson's appointment as the head of New American Funding's southwest division reflects a strategic choice, emphasizing his capability in driving retail operations and innovative strategies.
Sorenson expressed enthusiasm about leading the southwest retail team with a focus on sales growth and delivering exceptional customer experiences alongside effective recruiting initiatives.
New American Funding is intensifying its retail presence to invigorate housing market activities, evident from its recent executive promotions and a multimillion-dollar marketing campaign aimed at first-time homebuyers.
Aiming for long-term success, Sorenson emphasizes the importance of recruiting strategies that attract and develop top talent, solidifying NAF's position in the industry.
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