Cedara partnered with Mediamond to introduce Green Footprint, facilitating brands in measuring and optimizing sustainability performance in advertising. This solution enables real-time measurement of environmental impact using the ad net zero Global Media Sustainability Framework. With over 70% of advertisers adopting ESG strategies, Green Footprint meets the demand for impactful, measurable advertising. It supports real-time analytics and offers options for brands to offset CO₂ emissions while aligning with their values through selected green projects.
The Green Footprint advertising solution uses the Cedara platform to provide transparent, comprehensive, and real-time measurement of the environmental impact associated with digital advertising activities.
Through the Cedara platform, Mediamond provides its clients with real-time analytics tools and operational recommendations to improve campaign efficiency while minimizing environmental impact.
The solution allows brands to measure, optimize, and amplify the sustainability performance of their advertising campaigns on web and apps, and CTV platforms.
Each brand can choose to support green projects most consistent with its values, thus returning to the environment the emissions generated during advertising campaigns.
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