A single story in The New York Times transformed Beardbrand from a blog for beardsmen into a major player in the men's grooming-product industry.
A press release is a document that announces a newsworthy story about your brand that the media might want to cover and provides all of the pertinent information a reporter or editor would need.
Simply saying 'Look at my business!' isn't newsworthy. Announcements that are, however, include launching a new business, product, or service, holding a large contest, or hosting an event.
Reporters look for stories that are timely, affect a large number of people, have an emotional element, or relate to other news stories. You could also tap into what people are talking about.
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