"It can be so daunting when you're trying to take that first step. Little Sesame's growth was intentionally incremental. They started hosting small pop-up events, then community dinners beyond the staff at the restaurants, and finally started making full appearances at local farmers markets."
"Ronen was famous for making hummus at family meals in the restaurant, and everyone always wanted Ronan to cook family meals. Everyone who tried the hummus loved it, which gave Nick and Ronen the confirmation they needed to turn it into a national brand."
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