The National Retail Federation anticipates a record-breaking 183.4 million Americans will shop during the holiday season, up from last year's 182 million.
Adobe forecasts U.S. online holiday sales will reach $240.8 billion, representing an 8.4% increase, with mobile devices accounting for 53.2% of that spending.
The NRF predicts total holiday sales for November and December could increase by up to 2.6%, reaching an unprecedented $989.9 billion.
The Conference Board's survey reveals that 43% of consumers plan to purchase at least half of their gifts online, highlighting a strong shift toward digital shopping.
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