Restaurants distinguish themselves through factors beyond food, such as menu size, technology, and cooking methods. An optimal menu size is crucial, while technology must enhance efficiency. Open fire cooking enhances flavor and aroma, a preference of consultant Jason Kaplan. New restaurant owners often struggle due to undercapitalization and ignorance of food, labor, and rent costs, which can hinder profitability. Understanding rental affordability is key. Technology investments, particularly specialized POS systems and AI for marketing and customer experience, can significantly impact operations and success.
Jason Kaplan emphasizes the importance of an open fire over wood or charcoal for enhancing the flavor and aroma of food, noting how it sets restaurants apart.
New restaurant owners often fail due to undercapitalization and a lack of understanding of essential costs, such as food, labor, and rent.
Kaplan stresses that profitability and community integration take time, advising owners to comprehend their space’s rental affordability before opening.
Impactful tech investments for small restaurants include specialized Point-of-Sale (POS) systems and AI integration to enhance various operations.
#restaurant-management #hospitality-industry #technology-in-restaurants #business-strategy #food-service
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