EY's October 2024 report reveals significant insights into consumer preferences regarding digital content consumption. A notable 44% of global households expressed willingness to pay for a unified platform that aggregates TV and internet content. The report highlights growing concerns over harmful online content, escalating from 38% in 2022 to 47% in 2024. Furthermore, the preference for services from singular providers has risen, emphasizing the demand for simplicity in service use. The majority of respondents also seek better transparency regarding the use of AI in customer interactions, reflecting an increasing desire for accountability from service providers.
Forty-four percent of global households prefer a single platform for all content, reflecting a growing demand for streamlined digital experiences across TV and internet.
Concerns about harmful online content have increased from 38% in 2022 to 47% in 2024, highlighting the growing unease among households regarding digital safety.
The demand for subscription models free of ads can be linked to the evolving viewer preferences prioritizing uninterrupted content consumption.
Clarity in AI usage by connectivity and content providers is essential for customer trust, as most households expect transparency in digital interactions.
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