Forty-four percent of global households prefer a single platform for all content, reflecting a growing demand for streamlined digital experiences across TV and internet.
Concerns about harmful online content have increased from 38% in 2022 to 47% in 2024, highlighting the growing unease among households regarding digital safety.
The demand for subscription models free of ads can be linked to the evolving viewer preferences prioritizing uninterrupted content consumption.
Clarity in AI usage by connectivity and content providers is essential for customer trust, as most households expect transparency in digital interactions.
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