McDonald's revived a Facebook group that celebrates the Filet-O-Fish to honor its dedicated fans. Initially established in 2012, the group had only six members until recently, when it expanded to 5,800 members. Leo Burnett UK explained the revival was a way to engage with fans and co-create cultural moments, acknowledging the passionate yet overlooked fandom for the iconic menu item. This move reflects McDonald's commitment to connecting with its customers through their shared interests.
McDonald's revived an old Facebook group dedicated to the Filet-O-Fish, which has grown to 5,800 members after initially being ignored with only six followers in 2012.
Leo Burnett UK stated that reviving the group demonstrated an understanding of the passionate, yet often overlooked, fandom for the Filet-O-Fish.
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