When Diet Coke was introduced, the soda conglomerate pulled out all the stops, with in-your-face commercials, a new tagline - "Just for the taste of it" - and a new name: Diet Coke.
Over the next few decades, Diet Coke has experienced its ups and downs in terms of sales and popularity, but today, the beverage is clearly experiencing another renaissance: It's everywhere on our TikTok streams.
The decades-long appeal of this fizzy, caffeinated, sugar-free drink has always been boosted by glitzy marketing which has typically hinted at thinness.
It's seemingly impossible to separate Diet Coke from diet culture, even if the company no longer directly links it to weight control.
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