The creator of @digital_chadvertising has turned his satirical insights about the ad industry into a following of over 107,000, blending humor with insider gossip.
Through the account, he found that industry insiders share secrets because many feel disillusioned with their workplaces and enjoy the anonymity of airing grievances online.
With the growth of his meme account, he has created a newsletter, Drip Sequence, that offers commentary on ad industry trends mirroring the humorous tone of his social media content.
He believes that as meme culture rises, advertising strategies are increasingly incorporating humor, reflecting a shift towards more relatable brand communications.
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