"I always think that when you're sitting in a concept store, you should be able to identify a brand from a distance, just by the colors and the silhouettes." Ms. de Rohan Willner emphasizes the importance of recognizable branding in retail aesthetics.
"With Toast, I think you can do that by our colors that are inspired by nature, as well as the pops of color that bring it all to life, as well as the craft pieces." This highlights the thought behind Toast's specific design choices.
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