The ability to target audiences for products and services today is much more advanced than in the past, with algorithms anticipating preferences and likely future purchases in the cyber-universe.
Internet algorithms extensively track user information from the moment of first log-in, being privy to more details about individuals than even their closest relationships.
Consumer pressure highlights concerns around internet and social media companies breaching privacy, despite attempts like cookie pop-ups that offer limited control over online tracking and data collection.
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