"It's simple to accidentally become entranced by an endless loop of videos on Instagram or TikTok. But sometimes, that mindless scroll is interrupted by a reminder that what you thought was a 10-minute break spent on your phone was closer to 30 minutes. Olivia Yokubonis, armed with a kind voice and scientific research, often pops up in feeds on social platforms, gently reminding viewers that they might not remember the video they saw two videos before she appeared on the screen."
""Most people have no clue how much time they spend on social media," said Ofir Turel, a professor of information systems management at the University of Melbourne who has been studying social media use for years. Through his research, Turel found that when he presented people with their screen time information, they were practically "in a state of shock" and many people voluntarily reduced their usage afterwards."
Short videos with a calm voice and research cues appear in feeds to remind viewers they may not recall recent content. The interruptions call attention to how a ten-minute break can stretch into thirty minutes and encourage users to step away from phones. Many viewers accept the wake-up call and reduce use, while some react with snark. Research shows people are shocked by their screen time data and often cut usage after seeing it. A growing group of creators focus on urging viewers to close apps, and some work with screen-time apps like Opal.
Read at Sun Sentinel
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