Ofcom's Online Nation report reveals that the average Briton spends four hours and 20 minutes online daily, with significant gender differences in online engagement and activities.
Women aged 18-24 are particularly notable, averaging an astounding six hours and 36 minutes online daily. This reflects a strong preference for social media and video platforms like TikTok.
The report indicates that while women spend more total time online, men dedicate significantly more of their time to activities like generative AI, dating, and adult content.
Gen Z stands out in digital behavior, spending about an hour longer online than older demographics, driven largely by platforms like TikTok where their engagement is highest.
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