No one wants Bytedance, X, or Meta to wholly contain their online lives, but the answer is not, and never will be more apps. Last week, the newsletter turned cultural juggernaut Perfectly Imperfect launched a social network.
The app's concept takes the newsletter's thesis that regular people, when divested from allegiances to sponsorships and corporate algorithms, are the best tastemakers of our times and puts it all on a reverse-cronological algorithm.
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