The flip phone is almost aggressively catered to Gen Z. It taps in not just to the generation's Y2K aesthetic taste, but also to their proclivity to take a break from the smartphones they grew up with.
This phone's unveiling comes alongside a yearslong fashion cycle reminiscent of the 2000s, as heralded by Gen Zers in baby tees and low-rise pants. And yes, it's somewhat ironic that it's targeting the youngest generation, who were born around this era and probably don't remember it at all.
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