New research reveals that 65% of consumers continue to send letters and packages, with substantial engagement from Gen Z. This indicates mail remains relevant in today’s digital age.
Direct mail marketing benefits from a physical presence that digital communications lack. It remains visible to households, allowing for persistent engagement that email simply cannot match.
Consumers appreciate direct mail primarily for personal touch and security, emphasizing that these attributes remain vital. Gen X and Baby Boomers have especially strong positive feelings towards these aspects.
While younger generations recognize the downsides of mailing services, such as long wait times and postage costs, businesses continue to contribute significantly to mail volume.
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