Mr. Riswold was described by colleagues and competitors as an idiot savant and the Michael Jordan of advertising, revolutionizing TV commercials into engaging entertainment.
Jim had this incredible sense of how you can meld advertising and culture together and make it truthful and entertaining, Susan Hoffman stated.
He credited his success in advertising, in part, to his belief that advertising was trivial, which allowed him to think outside conventional boundaries.
His playful and provocative Nike commercials featuring sports legends redrew the playing field for endorsements, elevating athletic footwear into cultural prominence.
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