Just after 10 p.m. on Saturday night, on the first weekend of the Paris Olympics, Jill Biden walked through the wood doors of Ralph's Restaurant Paris, past a towering display of red, white and blue flowers, and picked up two glasses of champagne from a silver tray.
The marketing potential of the Olympics is as if you have three Super Bowls a day for 17 days, said David Lauren, the brand's chief innovation and branding officer.
Days earlier, she met with President Emmanuel Macron, greeted the U.S. team at the American Embassy in Paris and sat through the rain of the opening ceremony.
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