Millennials and Gen-X are the primary targets of digital marketing due to their upbringing in the digital era. This constant exposure has led to significant consumer debt, primarily from student loans and credit cards, while practical financial education remains scarce in schools. Many in these demographics now struggle financially despite earning decent salaries, hindering their ability to purchase homes and raise families. There is a notable emergence of DIY finance attitudes among some individuals who embrace the FIRE concept, and trends like cryptocurrency and investment technology platforms are gaining popularity.
Millennials and Gen-X are the largest demographic target for digital marketing, having been the first two generations to grow up with the internet. This has contributed to financial struggles as consumer spending habits are heavily influenced by constant digital marketing.
With eroding educational standards, practical financial knowledge has become limited, leading to significant debt among Gen-X and Millennials. This financial ignorance severely impacts their ability to buy homes and manage debt despite capable earnings.
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