Automated tools help streamline market research processes, making staying up-to-date easier and more efficient.
Defining clear areas of interest using keywords such as competitors, global keywords, and related verticals is crucial for setting up automation in market research.
Automation in market research is essential due to time constraints, making it a low-effort activity that can be done while handling other tasks, like having a morning coffee.
Tools like Google Alerts are recommended for tracking market dynamics efficiently and staying informed about changes in the competitive landscape and industry trends.
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